It seems to me that the large Bourbon houses are sometimes treated unfairly by consumers. The good old stand-bye brands are frequently overshadowed by the snazzy looking boutique labels. Bottles that are smaller than 750 ml at full price claw at the market that was forged at a much earlier time. But sometimes, when you are South of the Border, the only brands you can get are the big guys. Sometimes they are the only game in town. … and that is exactly the place I am in – Merida, Mexico is where I am – the middle of the Yucatan peninsula. Tequila and beer is everywhere. Bourbon, not so much. Proper glass tumbler? No freakin’ way. But at 175 Peso’s a bottle ($11 US), it is a great deal !!!
Since 1795, Jim Beam, has been produced in Clermont, Kentucky and was one of the best selling brands of bourbon in the world in 2008. Since 1795 (interrupted by Prohibition), seven generations of the Beam family have been involved in whiskey production for the company that produces the brand, which was given the name “Jim Beam” in 1933 in honor of James B. Beam, who rebuilt the business after Prohibition ended.